The Midst Founder network is a microcommunity on a mission to help women play by their own rules, together. We come from many walks of life, with careers ranging from a Minneapolis menopause coach to an L.A. dentist-turned-health-tech-entrepreneur to a race car driver, an attorney and feminist erotica advocate, and longevity experts.
The Midst started as a media company covering the modern midlife experience — and we still are actively publishing and building our viewers every day (subscribe to our Substack, for free, to see what we do). We’ve evolved to become a supportive ecosystem for women over 40 — we feature the stories, products, and services of women-owned businesses with our audience of educated women over 40. Essentially, if you have a business targeting women over 40, The Midst is a good place to get the word out.
Benefits of joining The Midst Founder network
A founder story about you (PR without an insane price tag)
We’ll publish your story on the-midst.com, share with our 13,000+ Midst Substack followers, and promote on our social media (Instagram, Notes, Linkedin).
Inclusion in our Gifts for Women by Women Guide
We’ll promote your event or special project in The Midst Substack and social channels
Full access to all content on The Midst Substack, including paywalled stories like our What Linkedin Doesn’t Say series.
A free ticket to The Midst L.A. event in September 2026
A 1:1 meeting with me, Amy Schroeder. I’m excited to hear about your company or project and introduce you to fellow members of the network.
All this for $699 for one year.
Join now
Select or upgrade your Midst Substack subscription to the “Founder Network” option by entering your email in the module below and clicking the button. Or pay via Stripe here.
Once you pay the membership fee, I’ll email you directly with next steps!
Got questions? Please email me at amy@the-midst.com.










