Hiya!
The Midst is an independent, bootstrapped startup on a mission to empower women 40+ to live healthy, inspired lives on their terms.
We were early to market in the midlife empowerment movement (check out this early post about My Adventures in Perimenopause). Now we’re going to the next level by covering a wider array of perspectives about the 40+ experience, including entrepreneurship.
The Midst is:
1 part media 📝
1 part professional network 🙏🏽
1 part creative agency
I largely run The Midst by myself and, full disclosure, I don’t get paid very much, so I’m wearing 29 hats and doing the best that I can to keep our editorial quality high. That’s where you come in. 🙂
Our publishing philosophy
The Midst is a collective of voices. We’re not a one-brand, one-voice company. We rarely take political stances, but we’re 111% pro–human rights and –women’s rights.
We believe in quality over quantity. We’d rather publish one fascinating, well-researched story than 10 listicles that have already been done a million times over. That said, at this point, we have hundreds of stories about the modern midlife experience on the-midst.com and The Midst Substack. Our goal now is to curate the best of the best stories about 40+ women’s health and wellness, personal and professional development, personal finance, skill building, entrepreneurship and solopreneurship, relationships, and mental and emotional health. Kinda like The Moth or TEDx for midlife.
We offer shared rights for published articles.
We don’t have the budget to pay for your story at this time, and we will not place a paywall on your story.
What are the benefits of publishing your work on The Midst?
Exposure. We’ve been around for several years and have built a loyal audience of intelligent, health-minded, progressive-thinking 40+ women. In 2025, we generated ~700,000 views across the-midst.com and The Midst Substack alone. We expect to reach at least 1 million views in 2026. In addition, we have more than 9,000 Substack followers as of early January 2026. The number grows every day.
Strength in numbers. We love that there are so many loud and proud midlife voices now, but it’s hard to keep up with the sheer amount of individual blogs, Instas, and Substacks. This is the raison d’être for our curated collective.
We are women supporting women who cheer each other on, comment on each other’s stories, and spread the word about your work to our friends.We’ll make you look good. We’ll edit your work, create a header image and pull quote graphics, and optimize for search on the-midst.com. Some publishers charge for this production service. At this moment, we don’t.
Syndication is welcome here. If you’re submitting an original, unpublished story that we decide to publish, you’re more than welcome to syndicate the edited version on your personal Substack or website. You’ll just need to include a line of copy that says, “This story was originally published here on The Midst.” Doing so sends a message to search engines that you are not plagiarizing your own work. :)
On that same note, we also syndicate work that you’ve already published on your own Substack or blog, and we’ll be sure to include a syndication note at the end of the story. See this example of how we syndicated this VERY popular story by Ellen Scherr.We work hard to promote your work — on Notes, Instagram, and Linkedin. We welcome you to produce a lengthy bio on the-midst.com and promote all of your websites, businesses, projects, social media, etc.
You’ll be in good company. We’ve published the work of stellar writers and health and medical experts, including Dr. Joy Harden Bradford, Jessica Zucker PhD, Ellen Sherr, Dana Bowman, Esther Blum, Maisie Hill, and Amy Alkon.
Tips for pitching us
Our target audience is primarily women in their 40s and into their 50s. They are well-educated, professional women who are interested in longevity, hormone health, fitness, nutrition, beauty, upskilling, collaboration, community building, starting their own businesses, and living on their terms.
Please research the-midst.com and The Midst Substack to make sure we haven’t already published a similar story.
Headlines are everything. We appreciate you taking the time to suggest intriguing titles.
We’re big into what we call “empathetic service journalism” — stories in which writers share their personal experience or knowledge about a topic in addition to facts and expert sources to back it up. Bonus points if you’re an expert in the topic.
Examples:
What is perimenopause? An empowering guide to everything you need to know by Tequia Burt
Everything you need to know about pelvic health by Hannah Shadrick
The case for living apart from the one you love by Maria Leonard Olsen
Some of our most popular stories
Aging out of f#cks: The neuroscience of why you can’t pretend anymore
Longevity is kind of a big deal. What expert tips are ‘doable’ for aging well?
Ruck this way: What are the best weighted vests for women?
Let’s talk about Kristin Davis’ filler removal
Details about what we’re looking for
Interviews
We’re interested in interviews with inspiring, innovative, well-known women 35+ who have overcome adversity or accomplished something awesome despite the odds against them.
Interview examples:
Stacy London: The Maven of Midlife is revolutionizing menopause with style by Gretchen Kalwinski
Emily McDowell on menopause awareness, releasing the drama, and leaning into the messy middle by Kimberly Sheridan
Ophira Eisenberg on winning drinking contests, punching guys, and why Parenting is No Joke by Dixie Laite
Beauty & Wellness
We’re interested in beauty and wellness from a holistic perspective. This includes products, reviews, and tutorials — as well as personal experiences and cultural commentary. Categories within this pillar include: makeup, trends, fashion, style, skincare, hair, nails, body, fitness, emotional/mental wellness, and nutrition.
For health-related advice or suggestions (this includes skincare), we prefer that you cite facts with reputable sources (research journals, and government, medical, or educational sites).
We accept submissions in the forms of writing, photos, and videos for this category.
Beauty & Wellness examples:
Saying “yes” to Botox: Why most Gen X women don’t raise a brow by Lauria Locsmondy
Black women-owned beauty brands to buy now by Lauria Locsmondy
Book excerpts
We work with book authors to publish excerpts of their books with the goal of creating a win-win for the author and The Midst. If accepted, we’ll publish an excerpt as-is and also include:
An SEO-optimized editorial title and meta description (helps to get your content found in search engines)
An editorial header image
Prominent image of the book cover with links to e-commerce options
The author photo and biography, including links to their website and social media
Additional photos when available to help break up dense copy
Examples of book excerpts:
How curiosity can help you get unstuck by Terri Trespicio, author of Unfollow Your Passion: How to Create a Life that Matters to You
Curious about conscious uncoupling? “Nesting” co-parenting is on the rise for good reason by Beth Behrendt, author of Nesting After Divorce: Co-Parenting in the Family Home
Hormone Rehab: an excerpt of Perimenopause Power by Maisie Hill
Natural Nutrition for Perimenopause: What to eat to feel good and stay sane by Sally Duffin
Saying nothing doesn’t work: How to help a grieving friend by Dr. Joy Harden Bradford, author of Sisterhood Heals: The Transformative Power of Healing in Community
Job anxiety? How to find career joy and crush the future of work by Somi Arian, author of Career Fear (and how to beat it): Get the Perspective, Mindset and Skills You Need to Futureproof your Work Life
Ready to pitch your idea?
Email me (Amy Cuevas Schroeder) at pitchthemidst@gmail.com. I’ll do my best to check this account at least once per week.
Thank you!
