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What LinkedIn Doesn't Say

Deathcare & cleantech by day, filmmaker with a fashion empire for sale by night

What LinkedIn Doesn't Say about Built By Wendy Founder Wendy Mullin, a multi-hyphenate careerist who dabbles in deathcare, screenwriting, and costume design

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Amy Cuevas Schroeder's avatar
The Midst and Amy Cuevas Schroeder
Feb 19, 2026
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Living the dream on the daily:
Wendy Mullin is a serial entrepreneur, death doula, filmmaker, and cleantech pioneer who doesn’t plan to retire

Occupations:

  • Founder, Built By Wendy: multidisciplinary design studio for fashion, interiors, and other projects

  • CEO & Co-Founder, Kiosk Mobile Utilities: a Los Angeles Cleantech Incubator startup, Kiosk is an all-in-one sustainable mobile utility providing renewable power, responsible waste management, water, first aid, communications, shelter and supplies for people working and playing on-location.

  • Filmmaker: screenwriting and costume designer

  • Founder, Departing Dearly: Funeral director and counselor and end-of-life doula

Age: 55

Location: Los Angeles

Previous locations: Brooklyn, New York, and Kansas

Wendy Mullin in the early days of Built By Wendy, when she mainly sold guitar straps.
Wendy today!
Yep, that’s the Beastie Boys, Jack Black, Kathleen Hanna, Amy Poehler, and other cool folks wearing Built By Wendy.

I’m in the midst of:

  • Built by Wendy: I started this line while I was in college in Kansas in the late ’80s/early ’90s and it’s been going for over 30 years, but during COVID, I found it too difficult to do. I’m self-funded and it felt too stressful to invest my limited resources into clothing when the world felt/feels so unclear. I scaled back to just selling my tees and guitar straps.

Amy Sedaris wears Built By Wendy, in 2004. More BBW nostalgia here.
  • Costume design: So in 2022 I got into the Costume Designer’s Guild and started working on commercials and films to supplement my dwindling income from scaling back Built by Wendy. But to be honest, I don’t love it. I actually started my career in NYC styling music videos, so I thought it might be interesting to scope it out again since I live in L.A. and know lots of film people. I’ve worked on some cool stuff with great people like Marty Supreme most recently. But I find it stressful and physically exhausting. And dealing with racks of clothing is something I’m just kinda over.

    Built By Wendy circa 2001
  • Screenwriting: I think partially why I don’t love costume design is because I actually love filmmaking, and screenwriting is more my thing. In high school, I founded my film club and made films and did photography, so my angle was always from that point of view. But I was kinda of a messed-up teen and ran away all the time because my family was having problems. That sort of derailed me and I ended up in a hospital where I taught myself to sew and that’s how I handled things. From there is how Built by Wendy happened. Anyhow, back in 2014, I wrote a teen John Hughes–esque dark comedy about it, which has been in development for the last year. We have a great cast attached and a director and it’s being packaged by UTA. So we’ll see!

  • Sustainability and cleantech: Going back to 2022, I got interested in sustainability and was thinking about pursuing my next chapter in something that could create less waste in the world. I don’t love how much junk is out there, especially with clothing, which is partly why I don’t care about making clothes anymore. There are just so many clothes out there, which was not the case when I started Built by Wendy 35 years ago.

    So when I started working on film sets, I realized how wasteful they were and how inefficient the logistics and machinery was, so my partner and I came up with an idea for a sustainable all-in-one basecamp for film shoots, live events, disaster response… basically any off-grid situation where people’s needs and basic resources — shelter, seating, communications, water, first aid, bathrooms, power, and waste management. We are currently in the Los Angeles Cleantech Incubator as one of their portfolio companies and we are finally launching our first truck this fall.

  • Deathcare: My main passion is really creating a new structure on how we deal with end-of-life and deathcare issues. My mom died in 2018 and realized there weren’t any modern resources that spoke to me and gave me resources, so I created a death and dying concept in 2019. Then in 2020 I built a website to share not only practical resources but cultural items for art, music, film, etc. that are deathcentric. I became a death doula as well. Then in 2025, I got my funeral director license and have been working at a funeral home and also developing a business concept for sustainable celebrations of life and funerals.

  • Interior design: Last one! I have always designed my shops, but then in 2010 I started taking on interior projects for friends and still do by word of mouth. I’ve designed a few restaurants, offices, and homes, and sometimes assist my friend who works on fancy celeb homes. I love designing interiors and my dream is to one day build my own house. I can really make things look great on a budget, kinda like what I did with Built by Wendy.

Want to be the next owner of Built By Wendy? Read the Inc. story here.

I’d like to connect with:

As a lifelong entrepreneur, I love to engage deeply in things to see what is broken and where structures and systems could be done better. I am always looking for investors to help me take my ideas to the next level. I’ve always been a self-funded scrappy founder, but my current projects are on a bigger scale and scope and I need support.

Wendy Mullin with her 15-year-old daughter

About my relationship status and/or family:

I have one daughter, 15, and an ex-husband who co-parents with me. I also have a long-term partner. I love having them all in my life.

Follow me here:

hello-kiosk.com

builtbywendy.com

departingdearly.com

Linkedin

Instagram: @builtbywendy and @departingdearly


Kinda related: We’re hosting a live free event called The Conversation Your Family Keeps Avoiding: A Practical Guide to Talking About Aging | March 11, 2026. More info here.

My superpowers:

Intuiting trends, deep-diving into a field, being fearless in trying new things and supremely on top of multiple pieces of information and being very organized.

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