Welcome to The Midst!
Are you a Grown-Ass Lady?
Get on in here and help us reinvent this thing called “midlife”. Because over the hill is so over and done with.
The Midst is a community-driven platform celebrating the beautiful, messy middle of life pivots, career and relationship upgrades, perimenopause, and so much more. We help women 35+ play by their own rules to get what they really want: real joy, aging well, and success on your terms. Together, we’re reimagining this period as a time of growth, exploration, and possibility.
Why do we publish on the-midst.com and The Midst Substack?
We started by publishing all of our content for free on the-midst.com and we still do publish about half of our content there for free. On the-midst.com, you’ll find all kinds of stories and info about: Health & Wellness • Life & Work • Inspo & Ideas • Beauty & Style, and more.
We started The Midst Substack after the-midst.com and looooove it here. We publish content here that we don’t always publish on the-midst.com. We send two primary editions of our Substack each week:
Midweek Midstings (mid-week)
BeWell (Sundays)
Community networking opportunities, events, etc.
We also publish exclusive interviews and series that you can’t find on the-midst.com:
- What Linkedin Doesn’t Say
- How’d you sleep?
- Change Is the Only Constant
If you’d like to support our work and give us the ability to continue publishing, please consider paying $6 a month (or $55 for the whole year — the best deal at only $4.58 per month).
A paid subscription grants you:
- Access to all content, including exclusive interviews, advice from professionals, and “What Linkedin Doesn’t Say”
- Access to private community networking, including the new Midst Slack channel and posting in community classifieds
- Automatic entry into giveaways for health and wellness products, books, professional services, and more
How to get involved in The Midst community
We also welcome you to become a Founding MidstHer to network and fuel our community conversation. Many Founding MidstHers are entrepreneurs, consultants and coaches, community and thought leaders, and general badasses. Meet Founding MidstHers here.
When you upgrade your Substack subscription to “Founding MidstHer,” we’ll email you to start the process of featuring you on the-midst.com and The Midst Substack. We’ll also invite you to our private Slack community.
The Midst in the press
Femtech Insider: ‘It’s time for change. This ain’t my mom’s midlife.’: Amy Cuevas Schroeder Launches Media Platform The Midst
Adweek: How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media
SELF: 7 Women Share Their Tips for Dealing With Perimenopause Symptoms
The Empress by Alisa Kennedy Jones: Get to Know Serial Contentpreneur Amy Cuevas Schroeder!
About me, the founder of The Midst
Hi, I’m Amy Cuevas Schroeder. I’m a writer and parent of twin girls who’s navigating the ups and downs of midlife and perimenopause — like we all do starting somewhere around 40.
I moved to Phoenix from Chicago by way of Brooklyn with my husband (Martin Cuevas, a therapist at Therapy for Creativity) and our daughters Lydia and Isabel.
In addition to The Midst, I work as a consultant and fractional content strategist for hire (view my portfolio here and my Contentpreneur business here). I've previously worked or written for Etsy, Minted, HarperCollins, Writer AI, Atlassian, West Elm, NYLON, and Pitchfork.
I’ve been to Venus and back
I started my first business, Venus Zine, about women in music and DIY culture, as a freshman at Michigan State University. Thanks to the big hearts of hundreds of talented creative people, I scaled Venus bootstrap-style, from a fanzine into an internationally distributed magazine. After a decade of running the show, I sold my company to an independent publisher, and moved from Chicago to New York to start a new chapter.
I began building a new way of thinking about midlife empowerment about three years after having twin girls, moving from Brooklyn to the Chicago area to be near family, while holding down a full-time job and putting my husband through college. During that time, our daughter Isabel was diagnosed with Pitt Hopkins, a rare genetic syndrome that causes inability to walk and talk among many other symptoms.
To deal with the complexities of daily life, including undiagnosed perimenopause and navigating what it means to be “in my prime” at the same time, I started learning coping strategies, ranging from mindfulness and therapy to transcendental meditation and minimalism. I also created the Adventures in Perimenopause series to get to the bottom of this misunderstood state that millions of women face.
Now that I'm in my 40s, I wholeheartedly believe: I’m in my prime — that what I do now will pay off in my decades ahead. In so many ways, I feel like I’m just getting started with coming into my own. I’m on a mission to redefine, reinvent, and disrupt what midlife means, and I’ll be damned if anyone stops me.
Testimonials from Midst subscribers
Midst Merch
Sorry, Brain Fog Embroidered Sporty Cap, multiple colors, $33
The Midst Amazon Store
We started a little shop of things we like.
